It is possible to assess that this increase in the number of business openings is driven by entrepreneurship out of necessity, given that in the face of unemployment and difficulty in relocating to other companies, some people choose to undertake in order to guarantee a source of income.
For many of these new entrepreneurs and also for others, who have already had the experience of running their own business for a longer time, I believe it is important to show that the services of an accounting professional should not be restricted to the delivery of guides for paying tax obligations and employment. Our activity goes further.
The role of an up-to-date accounting professional goes further. In fact, it is precisely accounting that helps to create the necessary conditions for the enterprise to sustain itself and achieve success. This is done through global action, which will ensure that the company’s health is up to date, with a balance between income and expenses; the possibility of making strategic decisions, based on the company’s financial data and offering support for making new investments, hiring people, developing new products, carrying out marketing campaigns, etc.; payment of taxes within the law, always observing the best taxation regime for that company depending on the moment the company is experiencing and leaving the business in compliance with current legislation, avoiding the payment of fines and delays; in addition to helping to organize the business, with strict controls related to the balance sheet, cash flow, working capital, among other indicators of extreme importance for any company.
Accounting tools, when combined and used intelligently for business management, help entrepreneurs see a faithful and accurate portrait of what the company is experiencing, which allows them to quickly make course corrections and identify growth opportunities.
If we think that Brazil is a country with a series of needs, which means that companies need to overcome, on a daily basis, a series of challenges to remain competitive and, more than that, survive in the market, make good use of their capabilities and Information that can and should be delivered by an accounting professional becomes strategic.
Companies of all sizes and segments can and should make accounting go hand in hand with company management. The exercise of analyzing indicators, without a shadow of a doubt, will lead not only to the maturation of the company and the entrepreneur, but to much more assertive decision-making.
The accountant is a key player during the preparation of any strategic planning. He is the most suitable professional to determine, for example, the viability of resources, the sustainability of projects (in the financial and economic field), in addition to defining the possible costs that the entrepreneur will have to bear if he assumes a certain position. It is common to hear that the accountant is the one who makes the company more profitable, not only because of the choice of the most convenient tax regime, but also because he is responsible for checking all tax credits — not losing the compensations provided for by law — in addition to to monitor the tax incentives granted by government bodies that can and should be taken advantage of for the entrepreneur to make his business viable.
